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Getting B2B and B2C ecommerce to work in harmony

By revamping its B2B website to enable quick ordering, easier order-tracking, and access to reliable service, Lindemann Chimney Supply was able to sweep up a whole new segment of buyers—retail consumers.

Move over ERP: A look inside B2B digital operations platforms

New reports from Forrester Research analyze the benefits of commercially available “digital operations platforms” that incorporate data automation and artificial intelligence to help manufacturers and distributors improve how they serve customers.