Consumers worldwide spent nearly $4.29 trillion online in a pandemic-fueled 2020, up from almost $3.46 trillion the prior year, according to Digital Commerce 360 estimates. The 24.1% year-over-year jump in global web sales was an increase from 17.9% growth in 2019. The acceleration after years of slowdowns was driven by unprecedented online growth in the United States ecommerce market, but tempered by a less robust performance in China.

Global retail sales through all channels hit $21.21 trillion last year, just a 1.0% uptick from $21.00 trillion in 2019, Digital Commerce 360 estimates. That means online’s share of total retail sales crossed 20.0%, with ecommerce accounting for all retail growth and gains in the online sector more than offsetting declines in store sales.

Historically, digital penetration rises each year as consumers get increasingly comfortable shopping online and retailers fine-tune ecommerce operations to deliver orders more quickly and efficiently. But COVID-19 magnified trend lines in a big way in 2020.

Globally, more than $…

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