Half of the top 10 fastest-growing online cosmetics retailers selling to U.S. consumers are digitally native vertical brands (DNVB). Of these retailers, the top four are DNVBs, with Il Makiage growing 350% in 2019.

This article contains insights from the 2020 Cosmetics Report, including charts and graphs. To view this content, you must be a Digital Commerce 360 Premium Member. If you’re already a member, please sign in now. Or, learn more about our memberships here.