Devoted cosmetics retailers grow faster than overall online beauty retailers

Retailers that sell only cosmetics products grew 23.2% online in 2019, compared with 19.9% growth for the overall cosmetics market. While COVID-19 has pushed many to shop online, it’s yet to be seen how online cosmetics sales will be impacted by the pandemic.

This article contains insights from the 2020 Cosmetics Report, including charts and graphs. To view this content, you must be a Digital Commerce 360 Premium Member. If you’re already a member, please sign in now. Or, learn more about our memberships here.

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