2020 Online Cosmetics Report

Analysis of the top retailers selling cosmetics, skin care and hair care products online

(Published October 2020)

$399.00
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2020 Online Cosmetics Report

Historically, retail sales for beauty products have largely come from stores, with a relatively low share of dollars flowing through the web. But with consumers turning to online purchasing in lieu of shopping in brick-and-mortar stores, online sales of cosmetics, skin and hair care products have grown 25% in the first half of 2020 (January-July) compared with the same year-ago period.

Years of steady growth have showed the potential for significant changes in the industry, but it hasn’t been without its challenges. Some of the core issues facing cosmetics retailers today include Amazon’s outsized impact, how born-on-the-web brands are taking advantage of the ecommerce spike, and the technological innovations cosmetics retailers have been pressured to implement to drive shoppers to their ecommerce sites.

The 2020 Online Cosmetics Report is the most comprehensive research of the top trends and strategies within the cosmetic industry. It includes a full ranking of the leading cosmetics retailers selling online, and over 40 charts detailing web sales, traffic, growth and more. This report touches on every corner of the industry, from social media influence to personalization to Amazon’s thirst to rule the cosmetics market.   

View the table of contents for full details on what’s included in the report.

What’s included in the 2020 Online Cosmetics Report:

  • An overview of the online cosmetics market including total sales and growth
  • 40+ charts and graphs analyzing the online cosmetics industry
  • Full rankings of the leading online cosmetics retailers
  • Detailed study of the leading online cosmetics retailers including market share
  • Breakout sections on DNVBs and the influence of social media
  • In-depth look into Amazon’s cosmetics market
  • An examination of the impact of COVID-19 on cosmetics retailers so far, and how consumers are shifting a traditionally in-store experience for online shopping
$399.00
Number of licenses:
Number of licenses:

Interested in purchasing this report and more of our upcoming 2021 research? Sign up for a Digital Commerce 360 Research Membership to access all 2020 and upcoming 2021 research reports—as well as the data behind our analyses—for over 50% off individual prices. Choose from one of our Gold and Platinum plans to receive exclusive charts and infographics, thousands of company profiles and ecommerce rankings, and exclusive content at the most significant discount we can offer.