2020 Online Cosmetics Report
Historically, retail sales for beauty products have largely come from stores, with a relatively low share of dollars flowing through the web. But with consumers turning to online purchasing in lieu of shopping in brick-and-mortar stores, online sales of cosmetics, skin and hair care products have grown 25% in the first half of 2020 (January-July) compared with the same year-ago period.
Years of steady growth have showed the potential for significant changes in the industry, but it hasn’t been without its challenges. Some of the core issues facing cosmetics retailers today include Amazon’s outsized impact, how born-on-the-web brands are taking advantage of the ecommerce spike, and the technological innovations cosmetics retailers have been pressured to implement to drive shoppers to their ecommerce sites.
The 2020 Online Cosmetics Report is the most comprehensive research of the top trends and strategies within the cosmetic industry. It includes a full ranking of the leading cosmetics retailers selling online, and over 40 charts detailing web sales, traffic, growth and more. This report touches on every corner of the industry, from social media influence to personalization to Amazon’s thirst to rule the cosmetics market.
View the table of contents for full details on what’s included in the report.