Sonepar’s digital sales rose 50% to $13.9 billion in 2025, helping lift the global electrical distributor to a record $37.9 billion in total revenue as it scaled its Spark omnichannel platform, automation and artificial intelligence (AI) capabilities, the company said March 24.
Spark is Sonepar’s global omnichannel ecommerce platform. It connects customers to product search, ordering, account management and service capabilities across web, mobile and branch channels. Sonepar designed the platform to unify digital and physical sales while integrating with the company’s supply chain and inventory systems.
Digital now represents a significant share of Sonepar sakes. In the United States, digital sales accounted for 33% of total Sonepar revenue in 2025. Meanwhile, in Europe, Sonepar digital sales reached 45% of total revenue, up 2.5 percentage points from a year earlier, the company said.
“Our online sales soared to $13.9 billion in 2025, fueled by Spark — Sonepar’s state-of-the-art omnichannel platform — which delivered an impressive 50% revenue growth compared to 2024,” CEO Philippe Delpech said in a statement.
Sonepar digital sales growth in 2025
Sonepar is positioning digital as core operating infrastructure rather than a standalone sales channel. The company said it is deploying AI across sales order automation, demand planning and inventory management to improve efficiency and customer service.
Those digital capabilities are closely tied to logistics. Sonepar operates 37 automated distribution centers globally. It has integrated automation and warehouse systems into its digital platform to support faster fulfillment and more accurate inventory positioning.
Rob Taylor, president of Sonepar Americas, said the company continues to invest in its Spark omnichannel platform. It is also continues to invest in “automating our warehouse operations, and our service and solution capabilities to provide our customers with best-in-class service.”
The company’s digital expansion aligns with growth in key end markets. Sonepar reported more than $1.7 billion in 2025 sales tied to data center projects, reflecting increased demand for electrical infrastructure tied to cloud and AI development.
Regionally, Sonepar reported $19 billion in sales across the Americas, with U.S. revenue increasing 15% year over year.
The company also continued to expand through acquisitions, completing 10 deals in 2025 that contributed $277 million in revenue, while integrating 2024 acquisitions that accounted for $2.5 billion in sales.
Sonepar’s results show digital is becoming the operating backbone of distribution. With one-third to half of revenue now flowing through digital channels in key regions, growth is increasingly tied to platform adoption, AI-driven processes and integrated supply chains rather than traditional branch-based models alone.
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