Distributors have mixed results meeting digital customer expectations

The last three years of a pandemic, supply chain disruption, high inflation and a tight labor market have taught successful distributors valuable lessons.

The first lesson: The digital-first customer comes first.
Second lesson: Digital customers are always right.
The third lesson: The first two lessons are hard to get right unless distribution companies have the right ecommerce technology and business strategy in place.

These days, business-to-business digital-first customers are a demanding group. B2B digital buyers are doing a lot of purchasing online these days — about $1.6 trillion annually, based on a Digital Commerce 360 projection.

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