As part of its strategy to increase market share, home improvement retailer Lowe’s Companies Inc. plans to build on the initiatives it undertook in 2020 to grow B2B sales by overhauling its B2B website.
Lowe’s will move LowesforPros.com to a cloud-based platform this year, after migrating its main site Lowes.com to the cloud in 2020. The latest change allows Lowes to implement enhancements to its ecommerce site faster, as many as 100 per week, compared with 600 per year in 2018 when Lowe’s began implementing its strategy to increase market share.
In addition, moving to a cloud-based ecommerce platform has given Lowes.com additional capacity to handle traffic spikes. In 2020, Lowes.com was able to handle the unexpected spike in traffic due to more consumers shopping online during the coronavirus pandemic. The traffic was in excess of the traffic that crashed the site on Black Friday in 2018, president and CEO Marvin R. Ellison said.
You must be a free Digital Commerce 360 site member to read the rest of this article. If you’re already a member, please sign in now. Or, learn more about our free site membership here.
Want to read more? Unlock Free Strategy Membership
Complete your free registration now to access this story and more in-depth reporting, data, and analysis