Mike Milburn, formerly chief customer officer at Salesforce.com Inc., has joined Salsify Inc. as president as the company launches a digital commerce experience platform designed to help brand manufacturers better engage customers on the “digital shelf” of online commerce across multiple sales channels.
Milburn, who will report to CEO Jason Purcell, will oversee customer lifecycle operations, including sales, marketing, business development and “customer success” organizations.
Milburn’s nearly 15 years at Salesforce—where he was chief customer officer in charge of helping Salesforce’s largest customers—brings to Salsify valuable experience to back its “very ambitious roadmap” of providing commerce experience technology designed to also help manage inventory and order management across multiple ecommerce channels, says Jordan Jewell, research manager for digital commerce at research and advisory firm IDC.
“That’s a big move, to get a C-level executive from Salesforce,” Jewell says. Among other positions at Salesforce, Milburn was chief operating officer of its Service Cloud software business.
Salsify’s new commerce technology—Commerce Experience Management platform, or CommerceXM—was designed to help brand manufacturers “win on the digital shelf” by helping them display engaging product content across multiple online venues, the company says.
CommerceXM combines Salsify’s existing Product Experience Management software suite with commerce technology designed to support digital sales across business-to-business distributor and retailer channels, social media commerce sites and direct-to-consumer ecommerce. Salsify’s Product Experience Management software includes integrated product information management and digital asset management systems designed for the consistent and accurate display of product information and images across multiple online selling points.
Libbey Inc., a brand manufacturer of glassware and tableware products, says Salsify’s technology enables Libbey’s customers to view “the same great brand experience across every digital channel, and our internal teams are operating with maximum efficiency through centralized product content and order and inventory management,” says Ryan Griffith, senior director of ecommerce at Libbey, in a press release Salsify issued about CommerceXM.
Milburn says he’s looking ahead to expanding Salsify’s technology offerings. “Over the past few months, the digital shelf quickly cemented in my mind as a massive market opportunity,” Milburn says, adding, “One of my major priorities in my first few months here is to build out and enhance our partner program and ecosystem.”
Last fall, Salsify acquired consulting firm B2X Partners, which specialized in helping distributors and manufacturers manage their product data and sell via ecommerce.
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