Topic / Design Features

The Latest in Design Features boosts conversion with upgraded site search

The online plants retailer upgraded its site search thanks to Searchspring, which added autocomplete and visual search. The new search tools produced an immediate uptick in conversion. Shoppers were six times more likely to convert when using the enhanced search functions.

B2B marketing in 2021: Targeted outreach and stories on video

Rather than targeting all potential customers without paying heed to their individual requirements, B2B marketers today need to know individual customers and tailor their outreach strategies according to their needs and expectations. This is what account-based marketing is all about, writes Mohammad Tareeq of Valasys Media.

Global Industrial runs with a timely new brand message

As it approaches $1 billion in sales and deals with the ongoing impact of the pandemic, the distributor’s new branding tag line—“We Can Supply That”—coincides with the company’s desire to make its B2B ecommerce site “more welcoming” to customers during the pandemic and beyond, CEO Barry Litwin says. Above: A Global Industrial branded factory floor scrubber.

A review of 7 functionally innovative B2B ecommerce sites

Engaging online B2B buyers with helpful website features requires a good mix of innovation and practical designs. Lori McDonald of Brilliance Business Solutions offers seven examples of B2B online sellers that get it right.

The Retail Lens: Crate and Barrel

The best of specialty retail showcases curated merchandise and displays it in a way that is distinct to one’s brand. From there, the fundamentals must be in play. Digitally speaking, that means a look at their key pages including the homepage, category, product and customer service destinations.

Grainger hires an ex-Ticketmaster executive for product engineering

Anaf Durrani, a former vice president of engineering at Ticketmaster, joins W.W. Grainger as vice president of technology product engineering. He’ll work on providing new digital programs and services for customers, the multibillion-dollar distributor of maintenance, repair and operations (MRO) products says. Above: Grainger's Lake Forest, Illinois, headquarters.