Spectrum Health's COO, Tina Freese Decker, shares how her company's investments in digital health are improving the lives of patients by limiting the spread of illnesses and adding convenience.

We’ve all been there, sitting in a doctor’s waiting room, listening to people around us cough and sneeze and wondering if we’re going to catch what they’ve got. But some patients in west Michigan, where Spectrum Health operates, got a reprieve from this year’s nasty flu bug. In this episode of the Digital Commerce 360 Insights podcast, Spectrum Health chief operating officer Tina Freese Decker shares how the health system’s long-term investments in digital health services, such as mobile apps and video-based doctor visits, help deliver healthcare to those in need and limit the flu’s spread. She also shares the thinking behind Spectrum’s transparency-based approach to publishing the average prices for services–a practice few health systems use.

Spectrum Health, based in Grand Rapids, Mich., operates 12 hospitals and has been operating its own consumer telehealth program since 2014. Its MedNow telehealth program lets patients use their mobile device to find and book a video doctor visit, see the physician online and receive follow-up care instructions. Since launch consumer telehealth about three years ago, Spectrum Health has conducted about 17,000 digital doctor visits through MedNow.

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