Los Angeles, January 10, 2018 – CAA-GBG Global Brand Management Group (CAA-GBG), the world’s largest brand management company and a subsidiary of Global Brands Group, today announced that Kendra Bracken-Ferguson and her team from The BrainTrust have agreed to join CAA-GBG to enhance CAA-GBG’s digital and social media capabilities. The BrainTrust team’s unique capabilities will service GBG’s existing client base and also focus on adding new clients to CAA-GBG. CAA-GBG also announced that it has appointed Founder of The BrainTrust Kendra Bracken-Ferguson as Chief Digital Officer to lead the new digital marketing and social media efforts.
“We are expanding our capabilities in the digital marketing and social media space, as we believe a strong digital strategy is essential to grow a brand,” said Perry Wolfman, CEO of CAA-GBG. “The BrainTrust team enable us to drive digital marketing integration and disruptive innovation across our brands and talent. We are very pleased to welcome such an innovative thought leader as Kendra to lead this effort, as she has been, and continues to be at the forefront of digital and social media.”
As a trailblazer in the space for over 15 years, Ms. Bracken-Ferguson is a renowned digital pioneer and the Co-Founder of Digital Brand Architects (DBA). She was the first Director of Digital Media at Ralph Lauren, and was responsible for launching the social practice at Fleishman-Hillard NY.
“I am excited to join CAA-GBG in what we believe is a perfectly timed, strategic move that combines our deep industry knowledge in digital media with a world class agency,” said Ms. Bracken-Ferguson. “Joining CAA-GBG gives our team unparalleled access to diverse resources and a broader client base, while allowing us to provide the best possible service to the brands, talent and institutions that we currently represent.”
As part of CAA-GBG, The BrainTrust team is charged with integrating digital marketing and social media capabilities to grow both new and existing businesses globally, with resources in NY, LA and London, both within and outside of CAA-GBG clients. The BrainTrust currently offers digital marketing and social media strategy, data and insights, community building, influencer relations and social content creation. Kristi Bergeron, Vice President, Digital Strategy, Brandon Carter, Senior Director, Iana Kozelsky, Associate Manager and the entire BrainTrust team will all join CAA-GBG.
About CAA-GBG Global Brand Management Group (CAA-GBG)
In a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”), CAA-GBG is the world’s leading brand extension company. It combines the resources and licensing expertise of leading entertainment and sports agency CAA with Global Brands’ international Brand Management Group. With 24 offices in 20 countries, CAA-GBG advises on and manages all aspects of brand extension programs, including branding strategies, market targeting, product development, retail activations, licensee acquisitions, and multi-territory franchising. Furthering branding opportunities for clients across a wide range of consumer products, the joint venture combines Global Brands’ established and strong worldwide brand management operation, with CAA’s extensive licensing, media, and entertainment platform. CAA-GBG is a subsidiary of Global Brands and the operating vertical for its brand management business.
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787 the “Group”) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories.
Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG.