Online retailers based in Canada are coming on strong in 2017, with their sales tracking to increase in excess of 40% this year. That’s a rate three times greater than the projected 2017 e-retail sales growth in Canada as a whole and four times greater than the median growth of Top 500-ranked U.S. e-retailers in 2016.

Established U.S. online merchants, such as Amazon.com Inc., No. 1 in the Internet Retailer 2017 Top 500; Wal-Mart Stores Inc. (No. 3); and eBay Inc., continue to command a majority of Canadian web sales. But as their choices grow, Canadian consumers are increasingly choosing to spend their money with online retailers that are based in their country.

In the 2017 Canada 100, Internet Retailer estimates Canadian merchants will account for 43.9% of Canadian e-retail sales in 2017, up from 35.2% in 2016.

Learn more about the Canadian e-commerce market, including the 100-largest Canadian online retailers ranked by their 2016 web sales, in the 2017 Canada 100 report.