(Bloomberg)—Stripe Inc., the U.S. payment startup backed by Sequoia Capital and PayPal founders Peter Thiel and Elon Musk, is bringing its service to Singapore to help local startups build online businesses.

The Tuesday launch kick-starts the San Francisco-based company’s plan to expand in Asia following forays into Europe and Australia, president John Collison said. Stripe plans to eventually enter Japan and Hong Kong, where it’s undergoing beta testing. Stripe is No. 249 in the Internet Retailer 2016 Leading Vendors to the Top 1000, serving seven retailer clients as either payment services or payments security vendor.

Stripe, valued at $5 billion when it raised funds from Visa Inc. last year, is joining a crowded market with Braintree as well as traditional financial companies barreling into mobile payments. Singapore’s e-commerce market is expected to increase fivefold to $5.4 billion by 2025, according to a report by Google and Temasek Holdings Pte.

Stripe is trying to stand out by going beyond offering processing services for online and mobile transactions, Collison said. It also helps local startups manage security in storing customers’ data and fraud prevention, as well as accepting money on behalf of other people. It also provides other services such as accounting and billing.

“What Stripe provides is a bunch of software tools for running your online business,” said Collison, 26, who started Stripe with his brother Patrick, 28, in 2011. “That’s the key thing that differentiates Stripe.”

Stripe helps businesses accept nearly all forms of digital payments including Alipay, bitcoin, Apple Pay and Android Pay. It has grown in tandem with customers such as Lyft Inc., which has been valued at $5.5 billion.

In Singapore, Stripe will take a 3.4% fee, plus 50 Singaporean cents, from each successful transaction. Its customers in the city-state include ride-hailing app Grab, online property portal 99.co and MetroResidences, which rents out private apartments to corporate clients.