MobileStrategies360.com reports on RachelRoy.com's relaunch, its focus on responsive design and its direct-to-consumer e-commerce strategy.

After being offline for nearly two years, Rachel Roy Direct LLC is back online. Previously part of The Jones Group Inc., the women’s clothing brand was acquired by Topson Downs in 2014. The brand then waited to relaunch its e-commerce site on a new platform, one that offers direct-to-consumer e-commerce. 

The new site has a mobile-friendly, responsive design, meaning the retailer can serve customers on different devices with a single website. For more on the RachelRoy.com relaunch and the focus on mobile, read April Berthene’s article, Rachel Roy returns to online retail with a mobile focus, on MobileStrategies360.com.

 

Favorite