Clavis’s clients include several major consumer packaged goods brands.

An e-commerce analytics vendor that counts major players in the consumer packaged goods space among its clients has secured a $20 million investment which it plans to use to continue its global growth initiatives.

Seven-year-old Clavis Insight, which has a platform that helps CPG companies optimize their online sales by giving them data and insight, plans to use the investment it received from Silicon Valley-based private equity firm Accel-KKR to add staff in the U.S., Europe and China, though the company didn’t specify how many workers it will hire.

“Clavis monitors online retailers across more than 20 countries for our customers,” CEO Garry Moroney said in a statement. “The investment partnership with Accel-KKR allows Clavis to effectively capitalize on the growth opportunities ahead of the business.”

Clavis’s clients include such food brands as Ben & Jerry’s, Lipton, Gold Medal flour and Bertolli. Clavis also lists retail chain Target Corp., No. 16 in the Internet Retailer 2015 Top 500 Guide, among its customers.