Cross-border e-commerce has become one of the fastest growing businesses for Amazon in China, an Amazon executive says. Inc. is selling more than 2 million products from about 30,000 international brands to Chinese consumers, the company says. Amazon also is stepping up efforts to improve its e-commerce platform to promote goods from Chinese merchants to consumers outside China through a program called “Global Selling.”

In 2014, China’s cross-border online retail trade grew 44% to $71.8 billion, including $51.2 billion from exports, up 40% from a year ago, according to a report from China’s Ministry of Commerce. Amazon says overseas sales by Chinese merchants on its global sites grew 100% in the first half of 2015, much faster than the average growth in China.    

“Amazon has an edge to help Chinese companies expand out of China. We operate 109 fulfillment centers and serve 285 million active users all over the world,” says Sebastian Gunningham, global senior vice president at Amazon. “We plan to increase our [ability] to facilitate Chinese manufactures creating their own brands for global consumers.”

Amazon says it manages sites in 14 countries and has opened 10 of those sites to Chinese merchants so far. The sites are in the United States, Canada, France, the United Kingdom, Spain, Italy, Japan, Germany, China and Mexico. Chinese merchants can also use Fulfillment by Amazon services, or FBA, to handle logistics, including inventory, delivery and after-sales services, according to Amazon.

Amazon has launched a program named “Amazon Global Shipping” in China; it aims to enable local merchants to manage logistics in several countries through just one account. The company says its logistic networks can deliver products to 185 countries.


Amazon also says it has translated the back-end system of its U.S. site into Chinese to create a more user-friendly interface for Chinese merchants.   

Amazon is No.4 in the Internet Retailer 2015 China 500