NetSuite Inc. executives have been busy. The e-commerce platform and business software vendor on Thursday morning announced it will acquire email and marketing services provider Bronto Software for $200 million, its costliest acquisition to date. Then it got on the phone with analysts in the afternoon to discuss its first quarter earnings, which came out after the markets closed.

It’s safe to say CEO Zach Nelson and chief financial officer Ron Gill, the executives on the call, were pretty pleased with their day’s work. In addition to the Bronto deal announcement, NetSuite reported total revenue was up 34% to $164.82 in Q1 2015 from $122.96 million in the year-ago period. It also saw an increase in the number of new customers adding SuiteCommerce, the vendor’s web-based business-to-business and business-to-consumer commerce and business management platform. New users increased 25% in the quarter versus a year ago, Nelson said without revealing the customer count. Further, the appeal of the product is reaching beyond retailers to other types of companies that sell online, including manufacturers and distributors. Half of the new SuiteCommerce users in Q1 came from outside of retail, he said.

“Our belief is that while omnichannel commerce is disrupting the retail industry today, every industry will ultimately face omnichannel challenges as their customers begin to demand rich interactions with their suppliers, regardless of the device they’re using to interact with those suppliers,” Nelson said in the investor call discussing Q1 results. “And certainly, the growth in SuiteCommerce’s count underscores this.”

The Bronto acquisition will help NetSuite extend marketing capabilities of users of SuiteCommerce software. “The next step in this omnichannel journey is to seamlessly combine customer transactional history with rich behavioral data,” Nelson said. “This merger of our two companies is one that we believe customers will love and competitors will hate.”

NetSuite provides order management software to 15 merchants ranked in the new Internet Retailer 2015 Top 500 Guide, including Bed Bath & Beyond Inc. (ranked No. 80), Groupon Goods (No. 30) and PureFormulas.com (No. 401). It also supplies customer relationship management (CRM) and fulfillment services to many of those retailers, and 27 e-retailers in the 2014 Second 500 Guide use NetSuite’s order management system and other services.

NetSuite says it is hiring salespeople to more aggressively sell its services to midmarket and larger clients. That includes its OneWorld enterprise resource planning (ERP) business management software that is used by all kinds of businesses, not just retailers. Nelson and Gill pointed to one of the bigger fish NetSuite caught as an OneWorld client in Q1, saying HP Software, a subsidiary of Hewlett-Packard Co., is running the software to organize business processes in 15 countries and multiple currencies. NetSuite supplies its software via the Internet, which means clients don’t have to build and maintain their own data centers, and part of NetSuite’s strategy has been to promote its software as a fast and easy way for subsidiaries of big companies to get started in new markets.