Apparel retailer Tilly’s Inc. carries hundreds of brands, and many of those brands produce video content to promote their products. So Tilly’s decided to leverage those videos by using vendor TVPage to collect and house the videos all in one spot on the retailer’s e-commerce site. The dedicated microsite, Tillys.tv, launched in late September. This was the first brand to use the TVPage video store.

Videos can be uploaded directly to the platform or pulled from other video-sharing services, such as YouTube. Under the published videos appears a stream of products that are seen in the videos. In the case of a video about young surfers, for instance, several models of swimming trunks appear. When a consumer clicks on a product in that stream, she is lead to the product page, where she can buy the item.

Consumers are interacting with those feeds. About one in every three consumers who watches a video clicks through to a product page, says Craig DeMerit, the chief operating officer of Tilly’s. From there, the percentage of consumers making a purchase is similar to consumers that reach a product page through other means. DeMerit wouldn’t reveal Tilly’s overall conversion rate.

Web site visitors get to the video collection by clicking on a “Tilly’s TV” link on the upper right of the Tillys.com home page.

TVPage offers the video store, which Tilly’s uses, and video shopping players that retailers can embed on their own e-commerce sites. The price of TVPage varies depending on how many videos are published as well as on the additional services a retailer selects. The standard package costs $499 a month for 100 published videos and includes the creation and management of social media campaigns. The next tier, the professional plan ($999 a month), includes 200 videos, social media campaigns, custom feeds and the ability to connect videos with products and the use of TVPage’s recommendation engine that optimizes product placement.

The video store, which Tilly’s uses, provides all these features while allowing a brand to publish an unlimited number of videos. The price varies depending on the size of the video library and services; Tilly’s would not disclose what it pays for the service.