SAN DIEGO, CA (June 3, 2014) – CPC Strategy LLC (www.cpcstrategy.com), a retail-focused search agency that uses a proprietary optimization process to drive online sales, has been named an official Google Shopping Partner, only the tenth company to recognized as such since the program was launched in 2012.
“In an age when Google drives 67% of searches, this endorsement is basically the ‘3-Star Michelin Rating’ for retail search companies,” says CPC Strategy CEO and co-founder Rick Backus. “We’ve invested the last seven years developing technology and processes to help retailers turn browsers into buyers, and it’s incredibly gratifying to see Google acknowledge and embrace our success.”
Approved Google Shopping Partners are recognized as elite providers of data management and eCommerce solutions who most effectively assist retailers with building and submitting their product data feeds to Google Shopping. Google asserts that its partners “can manage retailer’s products online with greater confidence and convenience, making it easier to drive traffic and sales to their online store.”
CPC Strategy joins nine other approved eCommerce solution partners, including well-known and much larger companies like Adobe, Channel Advisor and iProspect.
The company’s understanding of online consumers’ “Retail Search Intent” — motivated searching with purpose to buy — has begun to turn heads in the industry, as CPC Strategy has demonstrated to category leaders its ability to discern the difference between the shoppers ready to buy and virtual window shoppers.
Google, along with Microsoft, both co-hosted separate webinar events with the retail search agency in May, which also saw the company push out a record 140 million product updates for clients through its proprietary CAPx platform.
Next week, CPC Strategy will have its most ambitious exhibition at IRCE Chicago, the world’s largest eCommerce event, where the company will unveil its new core philosophy of harnessing Retail Search Intent for retailers.
“Just as programmatic buying has revolutionized display advertising, the ability to target Retail Search Intent has created a profound shift in the way retailers are able to merchandise their inventory,” says co-founder and COO Nii A. Ahene. “This is where the battle for the future of retail is taking place, and being named a Google Shopping Partner is a timely acknowledgement for CPC Strategy as we position ourselves as the best choice for empowering retailers over the short and long term.”
This quarter also saw CPC Strategy recognized as one of the fastest growing companies in Southern California by the San Diego Business Journal for the second year running.
About CPC Strategy
CPC Strategy measurably delivers the best sales results for retailers in the burgeoning field of Retail Search Intent — matching purchase intent to inventory is our expertise. Led by executives culled from Amazon, eBay and PriceGrabber, CPC Strategy’s proprietary CAPx technology turns browsers into buyers, empowering its analysts to optimize product data and manage retail search channels. The CAPx platform processes more than 4.5 million product updates a day for some of the largest brands in retail, including Payless Shoes, Sears, Stride Rite, Bowflex, Omaha Steaks, and Spanx. To learn more about CPC Strategy, visit http://cpcstrategy.com/ or follow us on Twitter @CPCstrategy.
Favorite