Baltimore, Md. Full service eCommerce agency Groove Commerce has brought on former Mars Botanical eCommerce Manager, Nathan Reel, in the newly created position of Senior Director of Digital Strategy. Nathan will develop and direct all client strategy for each aspect of Groove’s organic, paid, social and traditional marketing efforts.

Prior to his time a Mars, Reel was the Vice President of Marketing at MarketResearch.com and the Director of Consumer Marketing for The Washington Redskins. He is a graduate of the University of Maryland where he majored in Political Science.

In addition to Reel’s position, Groove has hired three new digital marketing and web development professionals: 

Patrick Chrobak, Senior Web Developer

Patrick Chrobak is a 2006 graduate of Wheeling Jesuit University, and a 2011 graduate of University of Maryland Baltimore County where he earned a bachelor’s degree in Computer Science and a master’s degree in Business Information Systems. In his role as Senior Web Developer for Groove Commerce, Chrobak will build custom applications and solutions for Groove’s clients. 

Chris Feroli, Digital Sales Executive

Chris Feroli will work with Groove’s new and existing clients, identifying their eCommerce and lead generation needs. Chris earned his undergraduate degree from Denison University.

Nick Palmigiano, Front End Developer

With his passion for developing interfaces, Nick Palmigiano will ensure that the design team’s visions are rendered across all Internet devices. Nick graduated from The Maryland Institute College of Art with a BFA in Interactive Media.

“A professional of Nathan’s caliber, requires a talented team to implement his visions,” said Groove Commerce Founder and CEO Ethan Giffin. “The additions of Patrick, Nick and Chris to our already stellar staff gives Groove the skills and resources to take our client services to new heights under Nathan’s direction.”

About Groove Commerce

Groove Commerce, designs, builds, manages, and promotes high-converting lead generation websites and eCommerce stores. An expert in all facets of eCommerce, Groove develops and guides clients’ comprehensive eCommerce strategy, including lead generation, search engine optimization, web site conversion, shopping cart performance, and beyond. A Magento Gold Solutions Partner, Groove is one of the world’s most trusted resources in building, deploying and optimizing the open-source eCommerce platform.

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