ATLANTA–As more diners turn to mobile applications and the Web to place carryout orders, Bob Evans Restaurants has upgraded their remote ordering platforms to meet customer demand and simplify the ordering process. The applications, powered by Snapfinger, the nation’s largest mobile and online payment platform for the restaurant industry, enable diners to place orders with fewer clicks on an intuitive interface.
“Our online and mobile orders have grown considerably in recent years as our guests rely on their phones and computers to view our menu and place orders”
Bob Evans Restaurants worked with Snapfinger to build a new design that improves navigation, visibility and organization. The application also enhances the graphical design, utilizing thumbnail and pop-up images for menu items to highlight Bob Evans Restaurants’ modernized menu and fresh brand standards.
“Our online and mobile orders have grown considerably in recent years as our guests rely on their phones and computers to view our menu and place orders,” said Randy Hicks, president of Bob Evans Restaurants. “Snapfinger has provided us a completely updated platform to ensure that guests can quickly and easily place orders with the device of their choice.”
Snapfinger is the largest and most comprehensive provider of mobile, online and phone-based ordering and payment applications for the restaurant industry. The company’s applications connect directly into Bob Evans Restaurants’ point-of-sale system, streamlining the order and fulfillment process. In addition, Snapfinger ensures the restaurant has access to all consumer data generated through the applications, providing the information needed to provide a stronger user experience.
“One of the greatest advantages to orders placed online or through a mobile app is the ability to capture and analyze customer data to provide a customized user experience,” said Jim Garrett, CEO of Snapfinger. “Snapfinger provides that data to Bob Evans Restaurants, providing the intelligence needed to expand loyalty programs, present favorite menu items and refine options to fit diner preferences.”
About Bob Evans Farms, Inc.
Bob Evans Farms, Inc. owns and operates full- service restaurants under the Bob Evans Restaurants brand name. At the end of the third fiscal quarter (January 25, 2013), Bob Evans Restaurants owned and operated 565 family restaurants in 19 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans Farms, Inc., through its BEF Foods segment, is also a leading producer and distributor of refrigerated side dishes, pork sausage and a variety of complementary convenience food items under the Bob Evans and Owens brand names. Note that effective on February 16, 2013, Mimi’s Café is no longer owned by Bob Evans Farms, Inc. For more information about Bob Evans Farms, Inc., visit www.bobevans.com.
About Snapfinger, Inc.
Alpharetta, Ga.-based Snapfinger helps consumers place and pay for restaurant orders online, through an app, or by phone to an onshore call center. The company, which boasts more than 38,000 restaurant locations in nearly 5,000 cities, makes takeout and delivery ordering fast, easy and convenient. Snapfinger can be found online at www.snapfinger.com, Facebook and @Snapfinger.
Contacts
For Snapfinger, Inc.
David Jones, 678-781-7238