New York, N.Y., May 25, 2011 — Experian®, the global information services company, has further expanded its global Marketing Services footprint with the launch of Experian Hitwise in China. Experian’s Internet measurement service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics for the Chinese market.
Experian® Hitwise® reports on more than a million Websites over 130 industries across major search engines in China. Hitwise China receives data from a combination of opt-in panels and Chinese ISPs. This data is cleansed, aggregated and regionally weighted to provide a representative view of online behavior in China. Used by some of the world’s best known brands, Experian Hitwise also operates in Hong Kong, India, Singapore, Australia, New Zealand, the United States, the United Kingdom, Canada, France and Brazil.
John Peng, managing director, Experian Greater China, said, “China is home to the world’s largest number of Internet users, which continues to grow rapidly. As more and more domestic and international brands look to market themselves in Mainland China, it is critical for businesses to consider investing in an online presence. Having access to the world’s leading tool to gain specific insights into Website performance, consumer behavior and competitors’ marketing activities will offer a huge competitive advantage. The deep data analysis that the Hitwise product provides will help them effectively define their marketing strategies and optimize their digital footprint.”
“China represents a huge opportunity for many businesses, and as demand increases for digital-marketing differentiation, so too does competition for the online consumer,” said Matt Seeley, group president, Experian Marketing Services, North America. “This expansion further underlines Experian Marketing Services’ continued emphasis on providing global digital capabilities for our clients and our commitment to investing and growing the online marketing industry.”
Visit the Experian Website at http://www.experian.cn for more details.
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 5 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog at www.ilovedata.com and Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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