The Finish Line Inc. has sold off its money-losing Man Alive and Decibel stores and the ManAlive.com e-commerce site to Jimmy Jazz, a multichannel retailer that specializes in the trendy, youth-oriented shoes and apparel that Man Alive and Decibel sell.

Shoe and apparel retailer Finish Line, No. 161 in the Internet Retailer Top 500 Guide, will pay about $7 million in cash over the next year to the buyer, Man Alive Acquisition LLC, an entity controlled by Jimmy Khezrie. He is the owner and operator of Jimmy Jazz, a retailer that sells through over 80 stores, 30 in the New York area, and at JimmyJazz.com. The buyer will assume the leases for the 75 Man Alive and Decibel stores, and acquire their trademarks and other intellectual property. Finish Line says the Man Alive business lost $13.2 million in the company’s last fiscal year, which ended Feb. 28.

“This transaction will allow us to exit our unprofitable Man Alive business and focus our time and resources on our successful core Finish Line business and thereby generate enhanced shareholder value,” says Finish Line CEO Glenn Lyon. “We are confident that MA, through the guidance of Jimmy Jazz, an established and growing leader in the urban apparel market, will help Man Alive achieve its true long-term potential.

Khezrie says the deal will enable him to grow more quickly than he could organically. There are immense economies of scale and synergies that come with this acquisition, which will increase our market share, increase productivity and decrease expenses, and, most importantly, provide the consumer with the best and latest in urban fashion, Khezrie says.