ATLANTA, Dec. 16, 2008 — Sitebrand (TSX-V:SIB), a provider of online personalization marketing solutions, has partnered with email service provider Silverpop to enhance their email product offering to online marketers.
Using Silverpop to power their email services, Sitebrand clients are further empowered to develop highly personalized e-marketing campaigns that serve the right message to the right person at the right time and across multiple marketing channels.
It is important for us to be able to provide our clients with a seamless email solution, strong reporting capabilities and a flexible level of customization,” said Darryl Praill, vice president of sales and marketing, Sitebrand. “Our partnership with Silverpop makes it easy for our clients to send targeted email campaigns that drive traffic to a website. And once that traffic arrives, Sitebrand kicks in to serve personalized web campaigns that ensure consistent, relevant messaging which ultimately improves conversion potential.
Additionally, combining Sitebrand’s Segment&Serve; solution with Silverpop’s Web analytics integrations allows for a level of personalization that is carried from the email relationship through the entire Web site visit. Sitebrand can offer an even more turnkey solution for their client’s online marketing needs through Silverpop’s integrations and its Survey and Inbox Preview products.
Using Silverpop`s data and product integrations allows information to flow between the products automatically and expediently for maximum impact and insight into subscriber/visitor behavior. Our ability to easily integrate this tier-one email solution enables us to continue to exceed our client’s marketing needs, Praill said.
About Silverpop
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Best practices and white papers are available at http://www.silverpop.com/.
About Sitebrand
Sitebrand Inc. (TSX-V: SIB) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand’s Segment&Serve; personalization platform delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time-generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec. Client case studies and resources are available at www.sitebrand.com.