The Spiegel Group is one of the First Retailers to Adopt the Solution

Wakefield, Mass. January 14, 2002 Marketmax today announced an important new addition to its solution suite, Merchandise Allocation. Marketmax is the leading provider of advanced retail planning, analytics and optimization software for many of the world’s most respected retailers and their suppliers. The Allocation solution provides retailers with the ability to analyze store-specific needs and optimizes the planning process by closing the loop with allocation and replenishment of basic, fashion and promotional merchandise into a single, integrated environment.

Several retailers have already selected Merchandise Allocation from Marketmax, including The Spiegel Group, an international multichannel retailer. The Spiegel Group has chosen to expand its existing suite of Marketmax products with the Allocation solution, to support fashion and basics for its Spiegel and Eddie Bauer brands. Commented David Kardesh, CIO of The Spiegel Group, The Marketmax Allocation solution will give us the ability to integrate our merchandise planning and inventory management processes so we can optimize the allocation of fashion and basic merchandise to our stores, between our catalogs and among our distribution centers. We look forward to continuing a strong partnership with Marketmax to better serve our customers, reduce costs and maximize our returns across all of our brands and their channels.”

Merchandise Allocation is one more offering in our continued commitment to help retailers and their suppliers optimize planning and increase profitability, said Lori Schafer, Marketmax president and CEO. Our unique approach will incorporate all the work done on the front end of the planning and analytics process into the allocation process ensuring company goals can be met and the customer is satisfied. We look forward to providing better planning controls to The Spiegel Group through Allocation.

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About Marketmax

Marketmax, based in Wakefield, Mass., is the leading provider of advanced retail planning, analytics and optimization software to the world’s premier retailers and their suppliers, helping them to keep one step ahead of demand. Marketmax enables retailers and their suppliers to become more intimate with their stores, channels, products and customers to deliver measurable results in the form of increased margins and profitability, fewer markdowns, improved inventory turns and greater customer satisfaction. Marketmax is respected throughout the retail supply chain for its technology leadership in providing best in class solutions and the industry’s only truly integrated, web-architected and highly scalable enterprise planning and optimization software.

Marketmax customers include Amazon.com, Discovery Channel, Finish Line, Lowe’s Companies, Marks & Spencer, Office Depot, Pamida Stores, PDI/Kenneth Cole Menswear, Sainsbury’s Supermarkets, ShopKo Stores, The Spiegel Group, The Sports Authority, Staples, Waitrose Food Stores and Williams-Sonoma.

For more information, visit www.Marketmax.com or call our worldwide headquarters at 781-876-3200. For European sales information, Marketmax can be contacted at +44-1455 823800.

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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.

Contacts:

RJ Bardsley
Miller Consulting Group, Inc.
617.262.1800
[email protected]

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Jacki Elwell
Marketmax, Inc.
781.876.3249
[email protected]

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