Topic / B2B Ecommerce

B2B Ecommerce : B2B ecommerce includes internet-based sales transactions among manufacturers, distributors, wholesalers and retailers.

The Latest in B2B Ecommerce

Perspectives

B2B buying is complex. Here’s how to make it easier.

Michael Vax | | Digital Commerce 360 | B2B
Everyone knows that B2B buyers want the “customer-friendly” experience they get on most retail ecommerce sites. But B2B purchasing and order management are complex, sometimes exceptionally so. Michael Vax, founder of the consulting firm CommerceIsDigital, offers a roadmap to smooth out the B2B buying experience.
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