Weekly Ecommerce Rundown
Keep the commerce flowing. Trinity Packaging Supply has rolled out a new ecommerce site and digital technology called SupplyStream, which it says aggregates hundreds of supplier catalogs into one digital storefront.
Straight from the source. B2B buyers plan to increase online spending this year — and they prefer manufacturers’ ecommerce sites, a new study from Digital Commerce 360 and Forrester Research finds. DC360 and Forrester will analyze the study’s results and other B2B technology trends at the EnvisionB2B Conference & Exhibition this month.
Talk about flat land. In the wake of weak ecommerce sales growth, Lands’ End is bringing in a new senior executive to change up operations.
 |
— Mark Brohan, Senior Vice President, B2B and Market Research, Digital Commerce 360 |
Chart of the Week
Most B2B sellers believe they have mastered the basics of ecommerce, such as site search and product reviews. But when it comes to personalized commerce, larger companies are more satisfied with their efforts, while many smaller competitors are investing in this area, according to the 2023 B2B Ecommerce Growth Strategies Report from Adobe based on a survey from Digital Commerce 360.
Featured Ecommerce Resources
Digital Commerce 360’s latest B2B ecommerce strategy report offers advice on the 11 fundamental steps for building a B2B ecommerce strategy and covers how several B2B companies—engine parts manufacturer Dayco, chemicals marketplace ChemDirect, and live events equipment supplier GearSource—have produced results across branded ecommerce sites and marketplaces.
So, what next for the U.S. B2B ecommerce? This report has the answers, and it includes 5 data-packed charts, case studies on Watsco and Grainger’s Zoro.com, a detailed summary of how B2B ecommerce fared in 2022 and strategies to help all manufacturers and distributors reach maximum growth.
Webinar of the Week
Connected commerce in B2B ecommerce is red hot and getting hotter. But crucial to getting connected commerce right the first time is having a technology strategy that gives buyers a truly helpful online purchasing experience. Join us on June 28 as we investigate the challenges and opportunities of building and expanding a successful connected commerce strategy. Save Your Seat