2022 B2B Manufacturing Report
The drive toward digital sales that accelerated during the global COVID-19 pandemic continues. And as a result, B2B sales will never be the same.
What was once physical and manual—in-person sales calls, manual order processing, swinging by a distribution branch for an order pick-up—has shifted to B2B marketplaces, websites, apps and more.
Despite widespread supply chain disruption, companies are ramping up their physical and digital assembly lines—and their efforts have paid off. In 2021, U.S. manufacturers grew their combined digital sales 12.9% to $4.104 trillion, up from $3.634 trillion in 2020. The growth rate for B2B ecommerce sales last year was 1.46 times greater than the growth in all manufacturing sales and 1.43 times bigger than the increase in all electronic sales.
The 2022 B2B Manufacturing Report gives you the details on this altered landscape, profiles some of the B2B manufacturers who have mastered the new world and key tips to avoid being left behind.
View the table of contents for full details on what’s included in the report.
Published May 2022
Comprehensive Analysis of Manufacturers’ Digital Productivity
The fastest-growing B2B sales channel is ecommerce.
Our expert B2B researchers are revealing how and why manufacturers of all types and sizes are becoming more focused on ecommerce and digital technology to convert first-time online buyers into loyal, long-term digital customers.
“…ecommerce strategy is about saving customers time, effort , and money, and when you can do that, you will see a lot of growth.” –Brian Peters, CMO of Protolabs
12+ Data-Packed Charts
Start visualizing the power of strategies and trends in B2B manufacturing and share critical data with your colleagues and clients.
Exclusive Interviews & Executive Q&As
Get exclusive insights from renowned industry leaders, including Maurice Liddell, principal in BDO Digital, who is at the forefront of using Distributed Ledger Technology (DLT) to address clients’ business problems.
Q: What significant challenges remain for manufacturers to expedite B2B ecommerce, and how are they overcoming them?
Liddell: While legacy technology is one obstacle on the path to B2B ecommerce, the business’ organization, culture, manual processes, and workforce enablement can compound issues. B2B digital commerce is a new sales channel for many organizations…
Case Study on the $2 Billion Rise of Boeing Global Services
Boeing Global Services, which works with 6,000 global suppliers and carries an inventory of 15 million numbered parts, generated $2 billion in ecommerce sales in 2021, marking a 5% increase in revenue year-over-year.
Learn how Boeing attributes its success to the rollout of new tools to improve the customer experience, including a new homepage, live chat feature and online knowledge center.
WHY YOU SHOULD BUY IT
Manufacturers will continue to wrestle with a series of challenges throughout 2022, including supply chain disruption, rising wages and delivery problems. But manufacturers can also expect continuing sales expansion and productivity—if they’re adequately prepared to ride the ecommerce wave.
Our 2022 B2B Manufacturing Report is packed with the research and data you need to (1) put an effective digital strategy in place, (2) harness the lessons learned from companies and executives who have overcome major challenges and (3) grab a piece of the trillion-dollar B2B manufacturing pie.
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