2024 B2B Market and Customer Experience Report

Analyzing the B2B Market, CX, and the future game changers driving growth in B2B ecommerce

2024 B2B Market and Customer Experience Report

$399.00

The 2024 B2B Market and Customer Experience Report provides a unique look into the latest trends and expert tips to weather major challenges, and a clear picture of what lies ahead for B2B ecommerce.

Add another B2B report and save

2023 B2B Marketplace 500 Report

2024 Ecommerce in Manufacturing & Distribution Report

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

2024 B2B Market and Customer Experience Report

Digital Commerce 360’s 2024 B2B Market and Customer Experience Report is the most comprehensive research on the B2B ecommerce industry and the shift towards permanent online purchasing.  

This report provides a unique look into the latest trends and expert tips for overcoming significant challenges and provides a clear vision of what lies ahead for B2B ecommerce. We analyze the growth drivers, digital buyer expectations, new digital technologies such as AI and automation – and other trends shaping the future of this $2 trillion market. 

We’ll provide answers to your top B2B customer experience questions, including how to effectively measure B2B CX. 

 

 

WHAT YOU’LL FIND IN THE 2024 B2B MARKET AND CUSTOMER EXPERIENCE REPORT  

  • 2024 forecasts: B2B ecommerce to reach $2+ trillion 
  • First-ever look at ecommerce penetration in select vertical markets 
  • Detailed data on digital omnichannel B2B buyer expectations 
  • B2B ecommerce expansion broken out by sales  
  • Marketplace growth rates 
  • Analysis of how digital technologies such as AI and connected commerce are changing the face of U.S. business 

 

TABLE OF CONTENTS 

 

 

20+ Data-Packed Charts

Start visualizing the future of B2B ecommerce and share critical data with your colleagues and clients.  

 

 

 

KEY DATA FROM THE REPORT

  • In 2023, the combined sales of U.S. manufacturers and distribution companies were flat at $14.87 trillion 
  • The combined ecommerce sales of manufacturers, distributors/ wholesalers, and retailers that sell online primarily to a business grew 17% in 2023 
  • 7 of 10 B2B buyers see online buying as more convenient and prefer to do so when ready to buy 
  • In 2024, B2B ecommerce buyers will use anywhere from three to ten digitally driven channels to research purchases of goods and services and buy online from sellers 
  • B2B marketplace sales grew year over year by 100% in 2023 
  • E-procurement sales increased 16% from 2022 to 2023 
  • The takeaway for 2024 for B2B sellers of all sizes is that business buyers want an omnichannel — and digitally driven — purchasing experience 
  • Only slightly over one-third of B2B buyers (36%) graded their B2B ecommerce site experience as excellent 
  • A survey of B2B executives finds that 70% of decision-makers are prepared to spend up to $500,000 on a single ecommerce transaction 
  • 17% of ecommerce companies planned to start to use dynamic pricing in 2021, and this number will grow to over 22% in 2024 

2024 B2B Market and Customer Experience Report

$399.00

The 2024 B2B Market and Customer Experience Report provides a unique look into the latest trends and expert tips to weather major challenges, and a clear picture of what lies ahead for B2B ecommerce.

Add another B2B report and save

2023 B2B Marketplace 500 Report

2024 Ecommerce in Manufacturing & Distribution Report

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.