Online Apparel Intro & Overview
U.S. online apparel sales reached $159.46 billion in 2021, a 15.6% year-over-year increase from $137.94 billion in 2020. What comes next?
2022 ONLINE APPAREL REPORT
Online apparel sales are continuing to grow in the U.S. and take a greater share of the overall apparel market.
Digital Commerce 360 estimates U.S. online apparel sales reached $159.46 billion in 2021, a 15.6% year-over-year increase from $137.94 billion in 2020.
But while online sales growth typically outpaces store-based sales growth, store-based apparel sales came roaring back after a drop during the pandemic, with offline sales growing 53% year over year in 2021.
The narrative has changed for online apparel and Digital Commerce 360’s 2022 Online Apparel Report is the most trusted and comprehensive source of knowledge on how the industry will progress.
This report explores trends from the 242 top online apparel and accessories-focused merchants and our analysis on how these leading retailers fared in 2021 and 2022—and what lies ahead in 2023.
*This report is available to Silver, Gold and Platinum Members ONLY. To access this analysis and other exclusive ecommerce research and data, learn more about Digital Commerce 360 Memberships.
OVERVIEW & APPAREL LEADERS
BENCHMARKING & CONSUMER DATA
FINAL THOUGHTS & KEY FINDINGS