Selling its manufactured pipes directly to oil-and-gas industry customers, Tenaris upgraded its business model with a digital commerce platform that expedites transactions and shares critical information collected from broadly dispersed global operations. The overall effect, Tenaris says, is to make the manufacturer stand out with better and faster service that oil-and-gas and other types of companies need to compete. Above: A Tenaris worker checks pipes marked with tracking codes.
Integration between its ecommerce and EDI platforms provides a fuller picture of marketing initiatives and what buyers are searching for, zMax says. Pictured above: Charlotte Motor Speedway, one of eight tracks zMax is affiliated with.
Providers of industrial, high-tech and transportation products are joining retailers among the businesses that will spend the most on ecommerce and other customer-facing technology this year, Forrester Research says in a new report.
Braskem, a global company with about $14 billion in sales, is coming up with new ways to engage customers through digital commerce—and setting a new course for an old industry.
Vertical industry marketplaces are becoming a bigger driver of B2B ecommerce because they’re providing buyers and sellers a venue for trading in specialized products.
Because of fluctuating raw material supplies and buyers’ demand for product customization, manufacturers of equipment designed for process manufacturing industries should adopt configure-price-quote technology to provide higher levels of product customization and winning price strategies, writes Usha B. Trivedi of Hitech CADD Services. Pictured above: CPQ displays of pressure tanks designed for process manufacturers.
By expanding the range of online auction services for buyers and sellers of such equipment as bulldozers and agricultural machinery, Ritchie Bros. Auctioneers has boosted its web sales.