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A steel pipe maker connects to oil rigs via ecommerce

Selling its manufactured pipes directly to oil-and-gas industry customers, Tenaris upgraded its business model with a digital commerce platform that expedites transactions and shares critical information collected from broadly dispersed global operations. The overall effect, Tenaris says, is to make the manufacturer stand out with better and faster service that oil-and-gas and other types of companies need to compete. Above: A Tenaris worker checks pipes marked with tracking codes.

A look at who’s investing in ecommerce technology

Providers of industrial, high-tech and transportation products are joining retailers among the businesses that will spend the most on ecommerce and other customer-facing technology this year, Forrester Research says in a new report.

A petrochemical manufacturer eyes growth online

Braskem, a global company with about $14 billion in sales, is coming up with new ways to engage customers through digital commerce—and setting a new course for an old industry.

CPQ: Why it makes sense for process manufacturing equipment

Because of fluctuating raw material supplies and buyers’ demand for product customization, manufacturers of equipment designed for process manufacturing industries should adopt configure-price-quote technology to provide higher levels of product customization and winning price strategies, writes Usha B. Trivedi of Hitech CADD Services. Pictured above: CPQ displays of pressure tanks designed for process manufacturers.

A heavy equipment online marketplace tops $500 million

By expanding the range of online auction services for buyers and sellers of such equipment as bulldozers and agricultural machinery, Ritchie Bros. Auctioneers has boosted its web sales.