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Protect Your CRM and Contact Center — And Improve the Customer Experience

As customers’ lives change, their data will change as well. Retailers who want to keep in touch with those customers and ensure their messages stay relevant must commit to maintaining good CRM hygiene. Leveraging knowledge-based authentication questions (KBAs) as well as innovative technologies can help provide security for your customers as well as create a seamless customer experience. This playbook explores how to enhance the customer experience through CRM best practices.

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