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Digital marketing has grown to be incredibly complex. That’s forcing retailers to regularly refine their paid search, organic search, email and social media strategies and technologies to stay one step ahead of the competition.

This special edition of Internet Retailer examines the digital marketing landscape from multiple angles to help readers understand the benefits, and potential challenges, posed by the latest digital marketing tools and techniques.

Inside the May issue

  • “How to drive shoppers to click and buy” explores the ways merchants are leveraging the latest technology and tools to drive sales.
  • “The Amazon branding game” examines why Amazon has rolled out a number of tools to help brands create an identity on Amazon and whether those tools are helping merchants’ bottom lines.
  • “The new affiliate model” describes how retailers are growing their affiliate programs to include more content sites, such as bloggers and review sites.
  • “How a massive marketing budget drives shoppers to Amazon” shows how retailers’ marketing budgets often correlate with sales, citing data from Internet Retailer’s recently released Top 1000 report.

Download this complimentary issue today on behalf of the following sponsors: FedEx Cross Border, Melissa, Americaneagle.com, Impact, and Botify

 

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