B2B ecommerce is booming and at a critical turning point. With business markets disrupted by COVID-19, more companies are turning to B2B digital commerce to expand their product sales and customer services. At the same time, customers are demanding more and easier ways to place orders any way they choose.
This report lays out the many ways B2B sellers are engaging customers through critical channels including ecommerce sites, procurement software and punchout catalogs.
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