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Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic, and to engage with customer in meaningful ways. But this is easier said than done – especially across generational cohorts.

Learn how to get to know your consumer and figure out what actually matters to the ones in each generation, why it matters to them and how it impacts the customer experience.

This report is filled with amazing insights into consumer motivations spanning the Gen Z, millennial, Gen X and baby boomer cohorts. Find out what is driving consumers to engage and shop and what creates a desirable customer experience to keep them loyal.

Compliments of Oracle NetSuite

 

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