4 Free Shipping Strategies That Will Protect Your Profits

Online shoppers want free shipping, but shipping isn’t free for an online retailer. That creates a conundrum for retailers: How do you offer the free shipping consumers want without eroding profits?

Fewer than 1 in 6 leading online retailers offer free shipping on all orders. What most do is craft shipping policies that keep their best customers loyal—and that keep them a step ahead of their rivals. This report details four commonly used strategies that allow online retailers to grow sales while still making a profit.

Commissioned by FedEx


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