Companies / Estee Lauder

Rank in U.S.
Performance Score:
70 out of 100

China is becoming more important to Estee Lauder’s overall online sales growth strategy. During the 2015 holiday season, online sales in the country grew almost 80% year over year, with e-commerce accounting for almost 13% of overall sales in China, according to chief financial officer Tracey Thomas-Travis. Plus, on Singles’ Day in China, sales on its five flagship sites on Tmall more than doubled, led by Estee Lauder and Clinique brands. “There is an enormous amount of growth opportunity in China. If you have multiple engines of growth, you can operate in new cities. You can operate online. You can operate in new, growing segments like some makeup and some fragrance, high-end fragrance segments.


767 Fifth Ave., New York NY 10153

Parent Company

The Estee Lauder Inc.

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 1997

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