Sustainability-focused online retailer Grove Collaborative welcomed a new brand to its family, name announcing it closed a deal to acquire the cleaning product brand Grab Green.

Grab Green, which has been a third-party vendor on Grove’s website since 2019, already has laundry detergent, dryer sheets and other offerings available there.

Grove Collaborative ranks No. 259 in Digital Commerce 360’s Top 1000. The database ranks North America’s largest online retailers by annual web sales. The company falls under the Specialty category. Digital Commerce 360 projects that the company’s web sales will reach $344.81 million in 2025.

Grove Collaborative web sales by year

Why Grove Collaborative acquired Grab Green

Grove called Grab Green a “top brand for growth and performance in both sales and share.” The online merchant listed this and other stengths in an announcement detailing the transaction. The public release also noted Grab Green’s “commitment to environmental stewardship” and “loyal customer base” among its strengths.

“Grab Green has been a trailblazer in creating safe, sustainable, and effective cleaning products that align perfectly with Grove’s mission of reducing the environmental impact of everyday household essentials,” said Jeff Yurcisin, CEO at Grove Collaborative. “This acquisition represents an exciting opportunity to scale our collective impact, bringing even more innovative and eco-friendly solutions to consumers while continuing to raise the bar for sustainability in our industry.”

Following the acquisition, Grove expects to continue selling Grab Green’s products, including laundry detergents, dishwashing pods and multipurpose cleaners, both on its site and through Amazon.

What’s next for Grab Green

“This collaboration marks a new chapter for Grab Green, one where we can reach more homes and have an even greater environmental impact,” added Michael Edell, one of Grab Green’s co-founders. “With Grove’s extensive platform and shared values, we are confident that this partnership will amplify our ability to innovate and lead the charge in sustainable home care.”

Likewise, Edell’s fellow Grab Green co-founder, Patricia Spencer framed the deal as a means to further its mission.

“We are thrilled to join forces with Grove Collaborative, a company that shares our dedication to creating products that are safe for people and the planet,” said Spencer. “Together, we can inspire more households to make sustainable choices and provide them with the high-performance solutions they need.”

Do you rank in our databases? 

Submit your data and we’ll see where you fit in our next ranking update.

Sign up

Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content.