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EBay Motors is a leading destination for automotive parts and accessories, and the integration of Caramel’s platform will enable secure and efficient vehicle purchases across all U.S. states.

eBay Inc. is making an acquisition deal for Caramel to fast-track more vehicle sales.

The marketplace company has signed a definitive agreement to acquire Caramel, an online platform that simplifies vehicle transactions. Caramel’s technology streamlines the vehicle sale process, including title transfers, financing, transportation, and other related tasks. The acquisition aims to improve the vehicle buying and selling experience on eBay Motors.

EBay ranks No. 6 in Digital Commerce 360’s Global Online Marketplaces Database. The database ranks the 100 largest such marketplaces by third-party GMV. 

eBay acquisition of Caramel

eBay Motors is a leading destination for automotive parts and accessories, and the integration of Caramel’s platform will enable secure and efficient vehicle purchases across all U.S. states.

“This acquisition builds trust for vehicle buyers and sellers by simplifying the process,” said Chris Prill, General Manager of eBay Motors. “Caramel’s platform consolidates critical steps such as title verification, financing, and shipping into one seamless experience.”

Caramel, founded in 2021 and based in Los Angeles, has supported major used vehicle marketplaces and auction sites with its digital transaction solutions. Co-founders Edward Brojerdi and Craig Nehamen expressed optimism about joining eBay, highlighting the opportunity to expand Caramel’s reach and improve the vehicle purchase experience for eBay’s users.

The transaction is expected to close in the first quarter of 2025, pending customary conditions. Financial details of the agreement were not disclosed.

The eBay vehicle selling center has 7.4 million unique visitors each month looking for cars, according to eBay.

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