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PublicSquare, which is matter of fact about running an ecommerce company that “supports traditional American values, conservatism, and the pro-life movement” has named Donald J. Trump, Jr., to its board of directors.

Can the son of president-elect Donald Trump help make an ecommerce services and payments company great again?

PublicSquare, a digital marketplace that connects consumers with businesses, thinks so.

The company, which is matter of fact about running an ecommerce business that “supports traditional American values, conservatism, and the pro-life movement” has named Donald J. Trump, Jr., to its board of directors.

PSQ Holdings Inc., based in West Palm Beach, Florida, offers a range of consumer goods and services. The company also sells baby products under the EveryLife brand. It describes its mission as one that “connects patriotic Americans to high-quality businesses that share their values, both online and in their local communities.”

Impact of Donald Trump, Jr. on ecommerce business

Donald Trump, Jr. serves as an executive vice president of development & acquisitions at The Trump Organization Inc.

Trump recently announced his intentions to join 1789 Capital, a venture capital firm, as a partner and is expected to help the firm with investments in companies in the “parallel economy” that espouse a conservative world view, as well as help raise capital for the firm.

Since 2024, Mr. Trump also has served as director of Trump Media & Technology Group and directs new project acquisition and development for The Trump Organization worldwide.

“Don has been an investor in PublicSquare since before our IPO,” says PublicSquare CEO Michael Seifert. “Don’s passion for creating a ‘cancel-proof’ economy, his years of strategic business experience, and his leadership within the shooting sports industry offer important expertise at the board level.”

For its fiscal third quarter ending Sept. 30, PublicSquare posted revenue of $6.54 million. That’s a 222% increase from revenue of $2.03 million in Q3 2023. Net loss was $14.66 million versus a loss of $12.97 million in the prior year.

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