Insider, a developer of artificial intelligence (AI) applications for marketing and customer engagement, is making strides to become a household name among both B2C and B2B companies. The company specializes in enabling marketers and customer experience teams to create personalized, omnichannel purchasing experiences and manage customer engagement seamlessly.
With a fresh $500 million investment from General Atlantic, Insider plans to boost its brand awareness and enhance its operations globally. The funding will be used to expand its marketing software offerings, invest in research and development, and refine its AI solutions. Additionally, the company aims to scale its talent pool and geographic footprint, leveraging General Atlantic’s extensive global platform.
General Atlantic, a leading global growth investor with over 40 years of experience, has supported more than 520 companies worldwide. This strategic partnership will empower Insider to capitalize on its existing market presence in 28 countries across North America, EMEA, APAC, and Latin America. The investment will also support the company’s growth in the U.S. market, where it has seen robust demand, as well as its exploration of merger and acquisition opportunities.
Insider’s AI applications are designed to integrate data and marketing systems, powering marketing automation and personalized customer journeys across more than a dozen channels, including WhatsApp, SMS, Email, Web, App, and Site Search. By enabling real-time use of first-party data, the company helps marketers collect, analyze, and predictively act on insights to drive customer engagement.
“We believe our differentiators, especially our AI-enabled tools, position Insider as the preferred choice for marketing and customer experience teams,” said CEO Hande Cilingir.
With a customer base of over 1,500 companies spanning industries like retail, automotive, travel, and telecommunications, Insider boasts an impressive roster of clients, including Nike, Samsung, L’Oréal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.
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