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The new B2B site from Vedanta Aluminum features artificial intelligence (AI) based price discovery and other advanced features.

An Indian aluminum manufacturer is opening what it says is the world’s largest B2B ecommerce site for non-ferrous metals.

Vedanta Aluminum, India’s largest producer of aluminum, has launched Vedanta Metal Bazaar, which offers more than 750 products, the company says.

The new B2B site features artificial intelligence (AI)-based price discovery and other advanced features.

Additionally, the site will include:

  • Product availability
  • Online price discovery
  • Long-term contracts
  • Live shipment tracking
  • Product documentation such as test certificates, bank guarantees, and letters of credit
  • A selection of finance and logistics providers
  • Mobile access
  • Agreement Tool for streamlining complex negotiations.
  • Unique QR-based product authenticity verification
  • Quick access to India’s first-ever low carbon “green’” aluminum range, Restora
  • Interaction with Vedanta’s quality, technical support, product application, engineering, and innovation departments through a dedicated module

Vedanta Aluminum manufacturer

“As one of the fastest growing economies in the world, aluminum is essential to India’s continued rise,” says Vedanta CEO John Slaven. “Vedanta Metal Bazaar offers a world-class experience to a rapidly progressing nation, democratizing access to top-quality aluminum by making it readily available to all sections,” he also added.

Vedanta Aluminum, a business of Vedanta Ltd, manufactures more than half of India’s aluminum with 2.29 million tons in fiscal 2023, the company says.


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