Driven Brands is changing lanes and racing along for more ecommerce connectivity.
The automotive aftermarket franchise company generates about $2.9 billion in annual revenue. It has launched Driven Advantage, a B2B marketplace. It will connect the company’s more than 5,00 automotive corporate locations, shop owners, franchises, and affiliates with more than 80,000 products from third-party suppliers.
Driven Brands owns and operates brands such as:
- Meineke Car Care Centers
- MAACO Collision Repair and Auto Painting
- 1-800 Radiator
- Take 5 Oil Change
Driven Advantage B2B marketplace
Key details about how soon the marketplace will become fully operational, the names of key suppliers and the full suite of features and functions buyers can use the procure automotive parts and related items, have yet to be made public.
But the B2B marketplace was build in conjunction with marketplace services company Mirakl.
“The average automotive service center with $1 million in annual revenue can expect to save upwards of $50,000 per year by ordering via Driven Advantage,” says Driven Brands. “The marketplace offers buyers an enhanced personalization experience, making it easy for buyers to discover the products that meet their specific needs.”
Driven Brands operates a wide variety of automotive service centers for consumer and commercial automotive services. They include:
- Vehicle repair
- Oil change
- Car wash
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