The B2B marketplace boom has already begun
The B2B marketplace movement is hitting critical mass. Just about XX years ago, there were likely about XX B2B marketplaces serving a variety of mostly established industries such as automotive, health care and aviation, among a few others.
But today the number of vertical market or industry marketplace has grown X.X-fold in the last XX years to at least XXX, based on a count forthcoming in Digital Commerce 360’s 2023 edition of the B2B Marketplace 500 report. Within two years, the number of U.S. B2B marketplaces will likely exceed XXX, based on a Digital Commerce 360 projection.
B2B marketplaces are the fastest growing sales channel in B2B digital commerce. One indicator is the growth and diversity of the number of industry marketplace platforms.
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