In 2021, 59.2% of Next 1000 merchants sold their goods on an online marketplace, up from 55.7% of merchants in 2020.

Selling on marketplaces, including Amazon.com, eBay, and Walmart Marketplace, allow merchants to sell their products to an expansive audience.

Consumer brand manufacturers are most likely to sell on marketplaces, with 71.3% of Next 1000 brands doing so in 2021 compared with 68.9% in 2020.