What website attributes, conditions, policies or initiatives exactly makes a shopper complete a purchase on an ecommerce site, mobile device or app? And what might prevent them from tapping or clicking the Buy button? Digital Commerce 360 has identified 10 key elements that tell the story of what matters when it comes to conversion. Unsurprisingly, Amazon.com Inc.’s unusually high conversion rate is driven by reliability on the in-stock products, pricing and delivery speed fronts, according to consumers.

This members-only infographic is based on a Digital Commerce 360/Bizrate Insights survey of 1,108 online shoppers in January 2022.