The provider of cloud-based commerce technology for B2B and retail businesses says it will use the funding to accelerate its development of “tools and building blocks” for ecommerce experiences.

Commercetools GmbH—a technology provider known for its API-based headless commerce platform for building flexible and scalable ecommerce sites—says its goal is to provide “all the tools and building blocks” B2B and retail companies need to build innovative ecommerce experiences for end customers.

The vendor expects to expedite that goal with a recent influx of $140 million in a Series C funding round, co-founder and CEO Dirk Hoerig says. “We are singularly focused on providing all the tools and building blocks our customers need to deliver outstanding shopping experiences and innovation to consumers,” he says. “This latest funding round will further accelerate our growth towards this target.”

Commercetools says it has experienced a surge in growth during the pandemic as companies used its technology—including a cloud-based design that relies on extensive use of application programming interfaces (APIs) to connect an ecommerce engine to customer-facing front-end interfaces—to respond to changing markets with flexible ecommerce strategies. Such ecommerce practitioners include Dawn Foods and Mission Linen Supply.


Matthes Kohndrow, product manager ecommerce, Audi 

Matthes Kohndrow, product manager, ecommerce, for automaker Audi in North America, says in a commercetools press release that the manufacturer has used the vendor’s technology to “build a scalable, global commerce infrastructure. As a result, we can now leverage new ecommerce business models at Audi in only a few weeks.” He did not elaborate on those business models.


Other commercetools clients include AT&T, John Lewis, The LEGO Group, and Volkswagen. The Series C funding is from technology investor Accel, Insight Partners and Rewe Group

Commercetools raised $145 million in October 2019 and, according to Crunchbase, has total funding to date of more than $300 million. Commercetools says it has a valuation of more than $1 billion.

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