The number of orders fulfilled via curbside and in-store pickup orders grew 115% year over year in November 2020, according to Adobe Analytics. Adobe also said 25% of orders were fulfilled via those options if retailers offered them, compared with 15% a year earlier. Additionally, merchants offering these alternative delivery methods experienced 32% higher conversion rates, Adobe says.
Retailer Build-a-Bear, which is known for its stores where children can create their own stuffed animals, worked with Salesforce.com Inc. to reconfigure its ecommerce platform and operations during the pandemic to offer ship-from-store and buy online pick up in store, the vendor says. This enabled the retailer to use its more than 200 stores as distribution centers, with store employees fulfilling online orders. It also sped up delivery times as Build-a-Bear shipped products…
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