When you run a massive ecommerce operation with sites in multiple languages across more than 20 countries, SEO is a job that’s never done. It’s a constant battle to ensure that Google Inc. and other search engines crawl, index and present pages to shoppers in search results that are live, relevant and lead to sales.

Vistaprint is one of those mammoth merchants that must constantly keep an eye on SEO, says Arnaud Mangasaryan, SEO engineering and analytics manager at Vistaprint USA. The Netherlands-based online custom printer of marketing and office materials for businesses and consumers, which is owned by Cimpress plc., launched in 1994. And for its fiscal Q2 2021 ended Jan. 27, Vistaprint, No. 21 in the Digital Commerce 360 Europe database, generated an ample $436.32 million in revenue. It now sells online in 22 countries—each with its own ecommerce site—and in multiple languages. The end result is…

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